About — Our Story and What We Are Building

Conversation tools arrive after the call that needed them; Crack Sales listens during it. A rep wants the next sentence at the instant a prospect says something feels expensive, not a report next Tuesday, so the target is 1.3 seconds from the end of the prospect’s sentence to words on the screen, and a suggestion that would arrive after 2 seconds is dropped rather than shown. It is a native desktop app that reads system audio so no bot joins the meeting, shows one suggestion at a time grounded in a Sales Brain built with the team, and drafts a summary and next steps for a person to approve; nothing is logged automatically, on purpose. Decisions made on purpose: no bot in the meeting; no automatic CRM writes, because an unattended wrong write becomes the record; no video, posture or personality analysis; no raw audio kept; no deleting data on a timer. It is free for a team to use on its own sales calls, after a 15-minute intro call, and pricing is something we would discuss later, based on usage.

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