Blog — Sales Guides and Real-Time AI Research
The Crack Sales blog publishes practical sales guides and engineering accounts. Guides: how to handle sales objections with word-for-word responses; discovery call questions compared across SPIN, MEDDIC and Challenger; the talk-to-listen ratio and how to fix yours; recording sales calls without a meeting bot, including consent; and how an AI sales copilot differs from conversation intelligence and coaching software. Engineering: the measured latency budget and the two-hop architecture that failed it, the complete signal vocabulary the copilot detects, and the reasoning behind human-approved CRM writes.
All posts
- How to Handle Sales Objections: A Practical Guide With Word-for-Word Responses — Objections are not the problem; mishandling them is. A four-step method, the five kinds of objection you will hear most, and word-for-word responses to price, timing, "send me information", competitors and "I need to talk to my boss".
- Discovery Call Questions That Actually Qualify: SPIN, MEDDIC and Challenger Compared — A good discovery call is a short list of questions asked in the right order. The questions that matter, grouped by SPIN and MEDDIC, how Challenger changes the shape of the call, and how to tell in the moment that you have missed one.
- Talk-to-Listen Ratio in Sales Calls: What 25,000 Calls Show and How to Fix Yours — The talk-to-listen ratio is the easiest sales metric to measure and the easiest to misuse. What Gong Labs found across 25,537 conversations, why a benchmark is a signpost rather than a target, and seven habits that fix a rep who talks too much.
- AI Sales Copilot vs Conversation Intelligence vs Coaching Software: What You Actually Need — "AI for sales calls" now covers at least four different products that solve four different problems. How to tell a real-time copilot from conversation intelligence, an AI notetaker and a coaching platform, which problem each one fits, and twelve questions to ask any vendor, including us.
- Recording Sales Calls Without a Meeting Bot: Consent, Privacy and What to Tell Your Prospect — When an AI tool joins your call as a bot, the prospect sees a new attendee. When it does not, nobody sees anything. So who is responsible for telling them? How consent works, what to say, and what to ask any vendor about audio, transcripts and retention.
- What We Are Building: A Real-Time Sales Copilot That Never Joins the Call — An engineering account of a live sales copilot that reads system audio instead of joining your meeting as a bot — what it detects, how fast it has to answer, why it refuses to write to your CRM on its own, and the four things we deliberately do not do.
- Beyond Post-Call Logs: Comparing CrackSales to Legacy Conversational Intelligence — Why post-call recording tools like Gong or Salesloft cannot influence an active meeting, and how a live suggestion overlay — answering inside a measured 1.3-second budget — changes what a rep can do mid-pitch.
- Why Real-Time Contextual Coaching Matters Most in Modern Sales — Reviewing transcripts hours after a meeting is too late. Why live audio coaching and objection-handling overlays, delivered well inside a 1.3-second budget, determine modern sales outcomes.
- The Ultimate Sales Combo: Unifying Pre-Meeting Research, Real-Time HUD, and Follow-Ups — Combining automatic pre-meeting research and live voice co-piloting with instant post-meeting summaries creates a closed-loop workflow — with a human approving every write back to the CRM.
Home · Product · Solutions · Help centre · FAQ · Blog · Security · Privacy · Terms